From January to April 2021, I lived and worked on The Farmstead in Franschhoek, South Africa. This off-grid self catering accommodation in the natural surroundings between Franschhoek and Stellenbosch is home to the yogaschool ‘The Hålo’ too. I worked on an overal marketing plan, art direction of all visuals, organised photoshoots for new branding purposes, build a mini website for the yogaschool, designed art work for their social media and events, we organised yoga retreats and full moon ceremonies, any activity to get the accommodation full again after a long Covid year. I set up the Facebook Business suite, started social media advertising with targeted audiences, SEO and cleaned up both IG accounts. We grew the accounts considerably and bookings were up. What a gift to always work with inspiring, authentic people that are passionate about what they create. This place became like home to me. www.thefarmstead.co.za
The mini website for the Yogaschool, created by Marjolein
